Welcome to the second edition of GM Barcelona! The official event for leading agencies, brands and institutions to keep up with the latest developments in AI, Blockchain and the Metaverse.
Join us during three days of learning, collaborating and networking with key creators and business innovators driving the exponential economy.
This year we will launch NextGen Creators, daily workshops for students and emerging artists to learn about NFTs, Tokenization and Generative Art, together with the display of ‘Continuum’ our own digital art exhibition around the life and work of Dalí. An international exhibition showing a selection of the best submissions, organised by Accelerated Art and co-curated by Claire Silver & Oliver Halsman.
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Blockchain & Web3 – 27th Sept
During the first day, expert speakers will explain how they are using blockchain and Web3 to propel their businesses; we will enjoy a roundtable with high level executives who are heavily involved in decentralized web3 communities; and we will learn from successful case studies arising from strategic partnerships between traditional agencies and brands working together to embrace web3 new business models.
PLEASE NOTE THE FINAL AGENDA IS NOT CONFIRMED YET AND SOME SPEAKERS SESSIONS MAY CHANGE
| 9:00 – 9:30 | Welcome Coffee & Breakfast |
| 9:30 – 9:40 | Welcome Welcome & GM Barcelona! Intro: Pere Pérez – Metacampus  |
| 9:40 – 9:55 | Welcome Opening Keynote: Marisol – GenCat Cultura Digital |
| 9:55 – 10:15 | Welcome State of Blockchain Adoption in Catalunya: Albert d’Anta – Centre de Blockchain de Catalunya  |
| 10:15 – 10:35 | Welcome Latest Developments in 2023 & How to Prepare for 2024: Pere Pérez – Metacampus |
| 10:35 – 11:00 | Conference Connecting Sports Brands & Virtual Fans in the Metaverse: Aitor Jiménez – Baskonia Group |
| 11:00 – 11:20 | Conference Telefónica’s initiative in Web3: Patxi Barrios – Telefónica |
| 11:20 – 11:40 | Networking Coffee Break & Networking |
| 11:40 – 12:00 | Conference How the leading NFT Collections already compete with your Brand: Sabrina Bonini – Metacampus |
| 12:00 – 12:40 | Conference Meet the Web3 Communities: BAYC (ae), Azuki (@MarAzuki), Mfers (Spumma), CloneX (Fabio) |
| 12:40 – 13:00 | Presentation Testing & Implementing Blockchain in your Organization: Vottun  |
| 13:00 – 13:35 | Presentation Artificial Intelligence in Public Service Media: Pere Vila  |
| 13:35 – 14:00 | Presentation Web3 & The Cinema Industry: Miguel Faus – Calladita |
| 14:00 – 16:00 | Networking Lunch & Networking |
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Metaverse & XR – 28th Sept
As media headlines were busy fudding the Metaverse in 2023 we have seen how Apple, Meta, Microsoft, NVIDIA, Roblox and Epic Games among others continue to pave the way through major investments and technology breakthroughs so that brands can continue exploring the possibilities of more immersive user experiences.
PLEASE NOTE THE FINAL AGENDA IS NOT CONFIRMED YET AND SOME SPEAKERS SESSIONS MAY CHANGE
| 9:00 – 9:30 | Welcome Coffee & Breakfast |
| 9:30 – 9:40 | Welcome Welcome & GM Barcelona! Intro: Xavi Conesa |
| 9:40 – 10:05 | Conference Latest Developments in 2023 & How to Prepare for 2024: Metacampus |
| 10:05 – 10:30 | Conference Beyond the Game: The Evolution of Gaming Festivals in the Web3 Era Arturo Castello – DreamHack |
| 10:30 – 10:55 | Conference Key Findings State of the XR Nation in Spain: Inmmersiva XR  |
| 10:55 – 11:20 | Conference Leading Innovation in the Automotive Sector – Cupra |
| 11:20 – 11:40 | Networking Coffee Break & Networking |
| 11:40 – 12:05 | Conference Your Virtual Persona & Digital Identity Across Metaverse Platforms: Union Avatars  |
| 12:05 – 12:30 | Conference New Partnership Models Between Brands & Agencies: Fernando Cano – Havas Media  |
| 12:30 – 12:55 | Conference Preserving the Essence of Art & Culture with Immersive Storytelling Anibal Santaella – Mediapro Virtual Production  |
| 12:55 – 13:35 | Presentation Meet the Metaverse Creators: Univrse, Superreal |
| 13:35 – 14:00 | Conference The Battle for leading the Metaverse market 2024: ae Co-Founder of R3S3T.xyz |
| 14:00 – 16:00 | Networking Lunch & Networking |
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Artificial Intelligence – 29th Sept
Our journey concludes with a deep exploration of the current state of Artificial Intelligence in our country. AI is changing the face of numerous industries, from business automation and virtual personas, to content creation for entertainment and art. Discover how this technology is triggering a revolution, driving innovations, and redefining what is possible.
PLEASE NOTE THE FINAL AGENDA IS NOT CONFIRMED YET AND SOME SPEAKERS SESSIONS MAY CHANGE
| 9:00 – 9:30 | Welcome Coffee & Breakfast |
| 9:30 – 9:40 | Welcome Welcome & GM Barcelona! Intro: Xavi Conesa – DocsBarcelona |
| 9:40 – 10:05 | Welcome AI in the ICbE sector. Opportunities and barriers: Aina Bernal, CIDAI |
| 10:05 – 10:30 | Welcome Latest Developments in 2023 & How to Prepare for 2024: Pere Pérez – Metacampus |
| 10:30 – 10:55 | Conference Key Findings State of AI in Audiovisual Sector in Catalonia: Cluster Audiovisual, Joan Rosés  |
| 10:55 – 11:20 | Conference Unreal Worlds: the power of virtual production: Antoine Vaxelaire – APPIA – Plató Nou |
| 11:20 – 11:40 | Networking Coffee Break & Networking |
| 11:40 – 12:00 | Conference Using AI to Create Your Digital Twin & Protect Your Creator IP: Sergi Sagàs – Hyperreal |
| 12:00 – 12:20 | Partner Hyper-Personalisation of Content Consumption at Scale: Eduard Terrades – Filmin |
| 12:20 – 12:40 | Conference Adopting an Innovation Mindset for Embracing AI & Automation: Mar Fernández |
| 12:40 – 13:10 | Conference Promoting National Heritage through Generative Art: Gary Gautier – Casa Batlló  |
| 13:10 – 14:00 | Presentation AI Collaborative Art, the Protection of the IP & Legacy of Traditional Art: Claire Silver, Oliver Halsman moderated by SpummaLab |
| 14:00 – 16:00 | Networking Lunch & Networking |
GM Barcelona! 2023 edition will showcase ‘CONTINUUM’ a digital art exhibit run by Accelerate Art and co-curated by Claire Silver and Oliver Halsman from The Halsman Archive.
The digital art exhibit will showcase a selection of 20 artworks curated from hundreds of entries generated by an open call where digital artists will be given the challenge of creating a unique piece of art inspired by the life and work of Salvador Dalí.
In addition to the digital exhibit in honor of Salvador Dalí, GM Barcelona! will also display digital artworks from some of the leading artists around the world. These digital works will serve as visual representation of the topics to be covered during the NextGen Creators Workshops.
CLAIRE SILVER
Claire is an anonymous AI collaborative artist whose work explores themes of innocence, trauma, the hero’s journey and how are view of them will change in an increasingly transhumanistic future.
Claire’s art can be found in the permanent collection of the Los Angeles County Museum of Art, has been at Sotheby’s London and Christie’s New York and has been exhibited in galleries, museums and festivals all over the world.
OLIVER HALSMAN ROSENBERG
Oliver is a multi-disciplinary artist, writer, curator, and co-director and archivist of his grandfather’s estate, photographer Philippe Halsman. He has been minting AI work on-chain since 2020, and exploring the intersection of art and technology for the past 20 years.
His work has been reviewed in the NY Times, and Parkett, and exhibited internationally. With one foot in the world of creativity and technology, and the other foot in the world of analog estate preservation, he enjoys finding solutions that honor the genius past by utilizing the exciting possibilities of the future.
Selecting the right mix of artworks is essential to capturing a wide range of perspectives and styles that pay true homage to Salvador Dalí.
Metacampus and a selection of leading digital artists and creators will offer FREE creative workshops each day of the event from 16:00 until 18:00 for art students, creators and emerging artists, both on site and via live streaming.
Thursday 28th
Friday 29th
Thursday 28th
In this workshop session, led by Jimena Tormo, Independent Digital Creator and Creators+ Program Lead at Metacampus, you’ll discover the art of captivating your audience through the power of immersive technologies and experiential storytelling.
Jimena will delve into key concepts such as storyliving, interactivity, and embodiment, offering creators and artists innovative tools to harness the full potential of cutting-edge technologies in service of their artistic expression.
The second part of this workshop will be led by Aníbal Santaella, Creative Director at Mediapro, who will share his experience in transitioning from traditional art to immersive storytelling. Aníbal will share his thoughts on how to best showcase traditional art to digitally native audiences and how the proper use of technology can enhance the value, recognition, and reach of traditional artists and their national heritage.
Friday 29th
15:30h – 16:15h We will enjoy a special presentation by the artist Oliver Halsman Rosenberg, who will show us the intersection between photography and artificial intelligence, and how he uses AI with his photographic datasets to bring to life captivating and original works.
16:15h – 17:00h We will learn more about the AI-collaborative art process and how everyone, artists and non-artists alike, can now use the tools available to unleash their creativity. The renowned AI-collaborative artist Claire Silver will lead this workshop and share a step-by-step guide into the magical world of AI art.
17:00h – 17:45h The amazingly talented artist Pobedeen will explain in detail his new project, ‘Synergy,’ a genuinely interactive NFT experience where the collector can collaborate with the artist to create a unique piece of art.
17:45h – 18:30h Finally, we will have an inspirational talk by one of the most recognized expressionist artists of the last decades, Michael Hafftka, who will talk about the basic relations between freedom and art and how esthetics beliefs, training, ideas, philosophies, may limit one’s creativity. Part of the talk about freedom is adoption of web3.
Art by Claire Silver
