Blockchain & Web3 – 27th Sept
During the first day, expert speakers will explain how they are using blockchain and Web3 to propel their businesses; we will enjoy a roundtable with high level executives who are heavily involved in decentralized web3 communities; and we will learn from successful case studies arising from strategic partnerships between traditional agencies and brands working together to embrace web3 new business models.
9:00 – 9:30 | Welcome Coffee & Breakfast |
9:30 – 9:40 | Welcome Welcome & GM Barcelona! Intro: Pere Pérez – Metacampus ![]() |
9:40 – 9:55 | Welcome Opening Keynote: Marisol – GenCat Cultura Digital |
9:55 – 10:15 | Welcome State of Blockchain Adoption in Catalunya: Albert d’Anta – Centre de Blockchain de Catalunya ![]() |
10:15 – 10:35 | Welcome Latest Developments in 2023 & How to Prepare for 2024: Pere Pérez – Metacampus ![]() |
10:35 – 11:00 | Conference Connecting Sports Brands & Virtual Fans in the Metaverse: Aitor Jiménez – Baskonia Group |
11:00 – 11:20 | Conference Telefónica’s initiative in Web3: Patxi Barrios – Telefónica |
11:20 – 11:40 | Networking Coffee Break & Networking |
11:40 – 12:00 | Conference How the leading NFT Collections already compete with your Brand: Sabrina Bonini – Metacampus ![]() |
12:00 – 12:40 | Conference Meet the Web3 Communities: BAYC (ae), Azuki (@MarAzuki), Mfers (Spumma), CloneX (Fabio) |
12:40 – 13:00 | Presentation Testing & Implementing Blockchain in your Organization: Vottun ![]() |
13:00 – 13:35 | Presentation Artificial Intelligence in Public Service Media: Pere Vila ![]() |
13:35 – 14:00 | Presentation Web3 & The Cinema Industry: Miguel Faus – Calladita |
14:00 – 16:00 | Networking Lunch & Networking |
Metaverse & XR – 28th Sept
As media headlines were busy fudding the Metaverse in 2023 we have seen how Apple, Meta, Microsoft, NVIDIA, Roblox and Epic Games among others continue to pave the way through major investments and technology breakthroughs so that brands can continue exploring the possibilities of more immersive user experiences.
9:00 – 9:30 | Welcome Coffee & Breakfast |
9:30 – 9:40 | Welcome Welcome & GM Barcelona! Intro: Xavi Conesa |
9:40 – 10:05 | Conference Latest Developments in 2023 & How to Prepare for 2024: Metacampus ![]() |
10:05 – 10:30 | Conference Beyond the Game: The Evolution of Gaming Festivals in the Web3 Era Arturo Castello – DreamHack |
10:30 – 10:55 | Conference Key Findings State of the XR Nation in Spain: Inmmersiva XR ![]() |
10:55 – 11:20 | Conference Leading Innovation in the Automotive Sector – Cupra |
11:20 – 11:40 | Networking Coffee Break & Networking |
11:40 – 12:05 | Conference Your Virtual Persona & Digital Identity Across Metaverse Platforms: Union Avatars ![]() |
12:05 – 12:30 | Conference New Partnership Models Between Brands & Agencies: Fernando Cano – Havas Media ![]() |
12:30 – 12:55 | Conference Preserving the Essence of Art & Culture with Immersive Storytelling Anibal Santaella – Mediapro Virtual Production ![]() |
12:55 – 13:35 | Presentation Meet the Metaverse Creators: Univrse, Superreal |
13:35 – 14:00 | Conference The Battle for leading the Metaverse market 2024: ae Co-Founder of R3S3T.xyz |
14:00 – 16:00 | Networking Lunch & Networking |
Artificial Intelligence – 29th Sept
Our journey concludes with a deep exploration of the current state of Artificial Intelligence in our country. AI is changing the face of numerous industries, from business automation and virtual personas, to content creation for entertainment and art. Discover how this technology is triggering a revolution, driving innovations, and redefining what is possible.
9:00 – 9:30 | Welcome Coffee & Breakfast |
9:30 – 9:40 | Welcome Welcome & GM Barcelona! Intro: Xavi Conesa – DocsBarcelona |
9:40 – 10:05 | Welcome AI in the ICbE sector. Opportunities and barriers: Aina Bernal, CIDAI |
10:05 – 10:30 | Welcome Latest Developments in 2023 & How to Prepare for 2024: Pere Pérez – Metacampus ![]() |
10:30 – 10:55 | Conference Key Findings State of AI in Audiovisual Sector in Catalonia: Cluster Audiovisual, Joan Rosés ![]() |
10:55 – 11:20 | Conference Unreal Worlds: the power of virtual production: Antoine Vaxelaire – APPIA – Plató Nou |
11:20 – 11:40 | Networking Coffee Break & Networking |
11:40 – 12:00 | Conference Using AI to Create Your Digital Twin & Protect Your Creator IP: Sergi Sagàs – Hyperreal |
12:00 – 12:20 | Partner Hyper-Personalisation of Content Consumption at Scale: Eduard Terrades – Filmin |
12:20 – 12:40 | Conference Adopting an Innovation Mindset for Embracing AI & Automation: Mar Fernández |
12:40 – 13:10 | Conference Promoting National Heritage through Generative Art: Gary Gautier – Casa Batlló ![]() |
13:10 – 14:00 | Presentation AI Collaborative Art, the Protection of the IP & Legacy of Traditional Art: Claire Silver, Oliver Halsman moderated by SpummaLab |
14:00 – 16:00 | Networking Lunch & Networking |
Art by Claire Silver
Event Organizers:
Digital Art Exhibition:
Main event partners: